elcome to the DANIMA News! Every month DANIMA Technologies Inc. provides our readers with information on new company products, web site launches, client features, marketing articles, DANIMA promotions, and more.

From a few simple fact sheets and Bill's logo design concept, Bill and the DANIMA team worked together to create a strong web presence for New Excellence with an eye toward the future. This informative new web site is full of great information on the plethora of New Exellence services that are currently offered. From Workplace Injuries Elimination to Return to Work programs, New Excellence can ensure that your business is getting the proper Health & Safety training. In addition, Bill offers Guest Speaking services that add a new dimension to an organization's function!

New Excellence effectively assists organizations and corporations in the achievement of a corporate culture change that firmly entrenches Wellness, Health and Safety and Security for their greatest asset - their workers!

Find out more about New Excellence by visiting their new site @ www.newexcellence.com!

Let's quickly talk about branding. Here is a term that gets tossed around more than head lettuce at a backyard BBQ. So, what is this branding that we keep reading about? Is it just another E-buzz word that will disappear quicker than Kelly Osbourne's career? I don't think so. Here's my take on the subject.

Branding has been around as long as products and services have been around. They've just recently slapped a title to it. Look back at old advertisements for Coke and Pepsi back in the 40's. The logos of these 2 products have barely changed. They've branded themselves into modern culture, just like Nike, McDonald's and IBM have done in the latter part of the past century.

In today's competitive marketplace it is imperative that your brand identity be consistent. Branding is the sum total of all the images people have about a particular company or product. Hmmm, sound familiar? Though I've used those two lines quite a bit in the last several months promoting our new company - Idease Group - it is so true. Your brand identity is extremely important to the life of your business. Think in terms of Nike? Sure, you may not be as big as Nike (who is?) but they are the quintessential branding kings! With one little swoosh the entire globe knows that it is a Nike product. They don't even need to have the word Nike anywhere on their products. Just a swoosh. Why? Most importantly, through the years they were consistent in their marketing approach. In fact, they were calculated. They developed a brand identity that everyone recognized by getting their logo (the swoosh) in your face at every turn. When I was a child my father worked for Coke. We had Coca-Cola glasses, Coca-Cola watches, clocks, pens, albums, Christmas trays, ornaments...it was endless. That logo was indelibly etched in our minds. To this day, if you gave me a pad and pencil I could draw the logo by heart.

That's branding and that's what even the smallest companies need to do (albeit on a smaller scale). Here at DANIMA we deal with any size business. When we develop their web site, the first thing we need from them is their logo and their colours. We need all their other marketing materials so we can create a web site that is consistent with their marketing scheme. After all, the web site is just another marketing tool. I'm always surprised when I see a company's logo in so many variations throughout different marketing pieces. How do you brand yourself when your logo looks different every time it appears (newsletters, ads, business cards)? Doesn't it make sense that your brochure, your business cards and web site have the same look and feel to them? You want the public to see a consistency in your marketing. That's branding, plain and simple - the sum total of all the images people have about a particular company or product. And no, it doesn't matter if you are a small business or Nike. It's all the same. People need to recognize your business and/or your product no matter how you are presenting it.

And this is why DANIMA and QS2 came together and formed the Idease Group - one company that can produce all of your materials consistently. Your company logo or company colours will not get lost in the translation from the web designer to the printer or to the embroiderer. The Idease Group can ensure that all of your marketing materials have a similar look and feel. We can help brand your company. And best of all, we can help you bring the cost of this seemingly monumental task down and make it manageable for your company.

So, what are you waiting for? Pull all of your marketing materials off the shelf and see how consistent they are. Is there a "marriage" between your web materials and the rest of your marketing materials? If not, feel free to contact us at solutions@ideasegroup.com. We'll be glad to help!