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 elcome to the DANIMA News! Every month DANIMA Technologies Inc. provides our readers with information on new company products,
web site launches, client features, marketing articles, DANIMA promotions, and more. |
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:: HOUSE OF COMEDY ON-LINE
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This past month North America's hottest new comedy club opened their E-doors to both the Niagara Falls location and the all-new House of Comedy in Kitchener, Ontario. Working closely with owner, Tony Gigliotti, DANIMA's design team built an exciting new web site that offers visitors a show calendar, information on comics, House of Comedy coupons and contests, and more.
Visit the new House of Comedy web site today at http://www.thehouseofcomedy.com and enter their Grand Opening contest!
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:: MW MARKETING'S NEW WEB SITE
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DANIMA's Choose Niagara sales team, McDougall / Winterhalter Marketing have recently launched their new web site. The first phase of the web site provides visitors with information on Vortal Optics Search Engine, Ad Shapers Inc., and all of MWM's services. Phase 2 of the web site will include, full on-line forms for Choose Niagara and Ultimate Caddy Golf Guide and a full administration area for the sales team.
MW Marketing was established in 2003 as an authority of the vertical search engine powered by Vortaloptics.
Vertical search allows MW Marketing to bring to traditional advertisers a unique and cost effective way to take advantage of online advertising.
Take a minute and check out their services at www.mwmarketing.ca!
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:: DANIMA & QS2 HELP MAKE BEC'S ANNUAL BREAKFAST A SUCCESS!
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The Business Education Council's Partners Breakfast on Friday, February 13th was another huge success!
With over 700 people in attendance at the Sheraton Fallsview Hotel
and Conference Centre in Niagara Falls, the event has become the number one networking event in the Region.
Veronica Lacey, Executive Director of the non-profit The Learning
Partnership, was the the keynote speaker. Lacey spoke to the 700 attendees about the importance of communities collaborating and sharing best practices in order to improve work and life for residents in Niagara and throughout the province.
The Idease Group (DANIMA & QS2) played 2 very important roles in the success of the event. Building on the "Biggest Networking Event" theme, the promotional side of the Idease Group, QS2, provided the BEC with a great idea to give every attendee a business card portfolio filled with business cards. 65 local businesses paid a fee to the BEC to have their cards placed in 1000 portfolios. A great networking "Idease" indeed. On top of all this, QS2 (with a little help from family and friends) volunteered to stuff all 65,000 business cards and deliver them to the venue. A small price to pay for great PR!
DANIMA's role in the event was to provide a high-end multi-media presentation for the program. Moving from several camera angles to a Flash presentation, DANIMA coordinated a highly polished multi-media program. Thanks to the great lighting crew from Stamford Collegiate in Niagara Falls (with Jumanji and Lurch at the helm) the camera and lighting work was flawless. DANIMA's team provided the sound for the event, as well as a dynamic Flash presentation that served as a slick and professional backdrop for the entire program. The Flash presentation included a humourous introduction to the BEC's Board of Directors that was based on the Friday 13th theme.
All-in-all, the long hours and hard work resulted in a successful event for all parties, bringing increased exposure to the the newly formed Idease Group. If your company is interested in a high-end multi-media presentation and/or event planning, please contact us at solutions@ideasegroup.com.
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:: MONTHLY MARKETING ARTICLE
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Googles Next Big Move
-- by David Rotella Jr.
Last month I wrote about Search Engine Optimization. Just after that article I received a great article by David Leonhardt in my monthly AddMe.com newsletter. Just when I thought I had a handle on SEO, the mother-of-all search engines, Google, wants to change their ranking criteria. Go figure. It seems that some of the old standard techniques that Search Engines used in ranking web sites are about to change.
Here are a few techniques that David Leonhardt mentioned that Google may be using in the very near future:
- Google might start valuing inbound links within paragraphs much higher than links that stand on their own. (For all we know, Google is already doing this.) Such links are much less likely to be the product of a link exchange, and therefore more likely to be genuine "democratic" votes.
- Google might look at the concentration of inbound links across a website. If most inbound links point to the home page, that is another possible indicator of a link exchange, or at least that the site's content is not important enough to draw inbound links (and it is content that Google wants to deliver to its searchers).
- Google might take a sample of inbound links to a domain, and check to see how many are reciprocated back to the linking domains. If a high percentage are reciprocated, Google might reduce the site's PageRank accordingly. Or it might set a cut- point, dropping from its index any website with too many of its inbound links reciprocated.
- Google might start valuing outbound links more highly. Two pages with 100 inbound links are, in theory, valued equally, even if one has 20 outbound links and the other has none. But why should Google send its searchers down a dead-end street, when the information highway is paved just as smoothly on a major thoroughfare?
- Google might weigh a website's outbound link concentration. A website with most outbound links concentrated on just a few pages is more likely to be a "link-exchanger" than a site with links spread out across its pages.
It seems that Google might use a combination of these various techniques and possibly others that were not mentioned. The key is to make sure that you or your web team remain on top of these changes.
As Bob Dylan penned long ago, "The Times They Are A Changing". The key is to change with them and not get left behind or your web site may be harder and harder to find in search results.
For more information on how to ensure that your web site is ready for these changes and is optimized for all of the major search engines, contact us at danima@danima.com. We can help, by saving you time and getting you results.
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Get placed higher in search engine rankings with our new Enhanced Search Engine Submission
Services. Sign up before the end of 2003 and we will waive the setup fee. Contact us at
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